Dan River Mills in Danville, Virginia, is a historic manufacturer of apparel fabrics and home fashion products such as bedding. Opened in 1882 as the Riverside Cotton Mills, the company grew to become the largest textile firm in the South. The mills were a prime target for union leaders, who reasoned that they could organize textile plants across the region if they could crack the strategically located Dan River Mills. In 1930 and 1951, major strikes occurred at the mills; both ended in defeat for the workers. From the 1970s, employment levels at the Virginia firm fell dramatically as it struggled to compete with cheap imported textiles, competition that eventually brought the historic firm to final dissolution in 2006.